Step 2 - The Basics


A step-by-step guide to creating your own logo. 


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It's important

to make sure you know who you're dealing with. There is no sense in jumping into a logo design without first getting a feel for the who, what, when, where and whys of the company you're designing for.


Find out

who the competition is and if they are a successful company or not. See what the trends are, but make sure you aren't designing for the latest trend, make sure you are designing a timeless logo.



your ideas before you take to the computer. Many times, sketching out your ideas on paper first can help organize your or your clients ideas without spending too much time trying to create a polished design from the get-go.



your ideas to just a few designs. You can even show these ideas to your client! Perhaps they will have further input for you. Then you can begin to create digital drafts on your computer.


Vector art

is the most common format to design a logo in. A logo needs to be scalable. It should be able to shrunk down to fit on a postage stamp and stretch to fit on the side of a building without ever losing quality. Take care in your font choices and symbols used to create the logo.



your designs with your client by meeting with them in person, or sending them drafts of your digital logos. After discussion, make necessary adjustments until your client is 100 percent satisfied.



the final logo in several formats the customer can use for different applications. You should be familiar with the print process as well file formats for screen printing and web application. Logos can't always be printed in full color, so be sure to provide your client with black and white version of their logo that will look great on any media!


Visual example of the birth of a logo:

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